Introduction
Module 1: Hacking the Mind of a Journalist
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Lesson 1: Why the GOAL of a Journalist Matters (4:11)
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Lesson 2: The BIG Difference Between Bloggers and Journalists (4:47)
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Lesson 3: The Secrets Behind a COMPELLING Cover Story (3:56)
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Lesson 4: Why A Roundup Post Will Get You SALES (1:07)
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Lesson 5: Build Authority and Credibility with "Expert Status" (1:18)
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Lesson 6: The Traditional News Story Framework (1:44)
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Lesson 7: How to Rack up Opinion and Review Articles (1:05)
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Lesson 8: A Sneaky Way To Get in The Media with "How To" Posts (1:19)
Module 2: Crafting a Winning PR Story
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Lesson 1: The Formula for a Successful PR Pitch (3:07)
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Lesson 2: Appealing to Logic: The Perfect Framework (4:26)
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Lesson 3: Appealing to Emotions: The Secret Behind Storytelling (12:24)
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Lesson 4: How to Get Different Audiences to Care About Your Story (5:34)
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Lesson 5: Becoming Newsworthy: Join the Media Conversation (5:47)
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Lesson 6: Press Release Websites (3:27)
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Lesson 7: How to Trade Up The Value Chain and Get More Media Hits (4:12)
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Lesson 8: Get the Most out of PR! (5:21)
Module 3: PR Templates, Resources, and Downloadable Files
